How to Market Your Real Estate Business

Marketing is a daunting task for real estate firms; it can be one of the hardest parts with starting out. For many small real estate firms, they seek the help of family and friends to participate as customers and help boost their early revenues as well as provide glowing reviews. This is a great first step, but these customers end up only supporting temporarily. Their conscience tells them, “okay, I bought from them once and I feel good about that.” However, how often does a person need to buy a home? A person usually buys 1 or 2 homes in their lifetime. That is why it is important to give them the best service above all.

New real estate agents need to focus on marketing to strangers as well. Once a stranger is a customer, they are more likely to stick around because they like you and your integrity. How does one reach out to new people to become new clients?

Here are a few simple tips:

Get Started with Google Adwords

Since Google is the most widely recognized search engine, it only makes sense to desire a spot on the top ten results list (not many users search beyond what appears on the first page). To snag that top spot, many believe you have to be an expert in Search Engine Optimization (SEO). This is not the case. Google Adwords enables small businesses to utilize intent marketing (customers who are intending to find your products or services). How does Google Adwords successfully do this? Keywords!

Think like your customer and choose keywords they may be searching for. Targeted keywords help with your Google ad ranking. Not only are keywords useful, but you can customize your ad by location and include contact information to make it easy for that local customer to find you and contact you straight away. Google Adwords may be one of the best ways to drive traffic to your website and target customers who are finding you.

Let’s say you’re located in Miami, then good keywords for your google ad would be Miami Realtor, realtors miami, best miami real estate agent. You should do you research, and play with the keyword tool in the google adword campaign.

Become Social Media Savvy

Growing your social media accounts can be a great way to gain repeat customers as your followers are reminded of your business with every update. However, with all the social media platforms out there, it can be overwhelming to update them all because having a profile that is captivating enough to encourage consistent customer interaction requires a huge investment in time.

In this way, it is better to focus on a couple of social media accounts and create quality, eye-catching content. Knowing your target audience can help you choose which social media platforms to cover. As a realtor, you will be subject to beautiful houses on an almost daily basis! This is great for Instagram. Before you show a particularly gorgeous house, take 10 minutes to go around the house that you’re listing and take photos of different rooms, the backyard, and front facade. Likewise, you can ask permission from your client to use the photos from the professional photographer to use on your Instagram account. Those professional real estate photos will be key in establishing your instagram.

Once you have a couple platforms chosen, remember to update regularly. Small businesses can easily lose followers if they are missing in action. Similar to this, it is also important to be engaging. Make sure to respond to a follower’s comments. You want your customers to know you are listening! This real estate agent in Fort Lauderdale posts stunning photos of his listings to his Instagram, and has gained quite the following by just posting beautiful pictures of homes. His homes are mainly million-dollar listings that are located on the water. So Tim’s real estate listings are all gems.

Using social media is about developing long-lasting relationships with customers. In order to do this, you want to appear as a friend or at least a relatable person (someone they want to continue following). This means NO SELLING! Sure, promotions can be great to encourage interaction, but don’t make it all about selling. Social media gives small businesses the opportunity to reveal their unique characteristics. Make your social media accounts a bit more personal and customers are likely to follow because they are interested in your story. Once they are hooked, they may look to your website for further information. Make sure this is easily available on all social media accounts.

Word of Mouth

By far, the most common way people learn of new businesses is by word of mouth. If a customer is pleased with you real estate service, they are very likely to pass that information on to their friends and family. This is why customer service is extremely important. Bad publicity is not necessarily good publicity just because you are getting your name out there. You want people to speak loudly of only the good things and if they talk, this is free advertising.

Though it seems like this type of marketing is impossible to control, there are ways you can encourage customers to start talking. To do this, don’t be afraid to specifically ask your clients for referrals. Many clients are happy to do this. Conduct multiple surveys to gather information of what your clients actually think, what they loved about your experience together, what you could improve on. For those who are honest about having a great experience, kindly ask them to provide a testimonial or suggest they refer your business to their colleagues, family, and/or friends.

Remember, word of mouth marketing is only successful if people are happy with your business, so make customer service a priority!

These three tactics greatly improve your real estate branding and marketing strategy. By focusing on all, you will be surprised to see new customers pop up left and right.

Your Zodiac Sign and Your Work Ethic

Welcome to our new blog! For our first post, we thought we would go with something not too conventional and have a little fun. Enjoy!

The workplace brings people from different walks of life and from different backgrounds. Getting along with co-workers may be as important as getting the work done. Understanding you co-workers is a vital tool for a harmonious relationship and astrology may give us a generalized understanding of how people behave. The Atlantic recently published an article regarding zodiac descriptions to better understand the dynamic of human’s work ethic and health and how to better utilize each person’s strengths.

Wanna know how each of the zodiac signs behaves at work? Read below!

Aries (March 21 to April 19)

Being the first sign of the zodiac, they are highly independent and have a bias for action. They have a lot of energy and are natural-born leaders. They hate being micromanaged and being managed by a boss. They love to start projects but rarely finish all of them. Competitiveness comes naturally to them and is highly physically active. They love the outdoors, and sports. They are best in positions of CEO or management.

Taurus (April 20 – May 20)

People born under this sign belong to a fixed earth sign. They are very practical and prefer the finer things in life. A stable job is what attracts them to a company. They have a no-nonsense attitude and may lack creativity at times. A low-pressure job works well for them. One of the most dependable signs in the zodiac they possess the tenacity and the dedication to get the job done. Ideal jobs for them are the food industry, banking, finance, and luxury sales.

Gemini (May 21 – June 21)

Geminis are dynamic people who thrive in a fast-paced environment. They are fast workers but get bored easily if the tasks are not changed. Being the excellent communicators, they work well in careers of teaching or communications. Most become publicity managers or project managers. The downside of hiring Geminis is their tendency to be unpredictable, impatient, and restless.

Cancer (June 21 – July 22)

Cancerians love security. They are nurturing and value close supportive relationships with co-workers. One should bear in mind that the main reason a Cancerian works is for the paycheck. They are hard-working but if they feel underpaid they will leave for a higher-paying job. Cancerians don’t take criticism very well and may take offense. Cancers can be amazing childcare workers, lawyers, teachers, or health and wellness advocates.

Leo (July 23 -August 22)

Leos love attention. With this employee, appreciation and giving credit are very important. They have a strong sense of responsibility and are naturally fearless. They handle stress and emergencies quite well. They are someone to look up to and are natural leaders. They are highly attractive at the workplace, just like the king of the jungle. They do well in politics, acting, music, and management jobs.

Virgo (August 23 – September 22)

Their number one trait is their desire for perfection both in their professional and personal life. At work, they are meticulous and very through. They are ruled by the element Earth and this makes them grounded by nature. They have strong analytical abilities and have an immense focus to get things done. They love to be at the service of others and are natural followers. They have a memory fit for vast amounts of information and will do well with the service and care industry, front desk, research, technical and detective work.

Libra (September 23 – October 22)

Libras can be great mediators. They can bring people together and love balance. They are calm but have the intense passion of a Scorpio. They remain unruffled when faced with challenges. They work well as diplomats, translator, broker, law enforcer, and travel agent. 

Scorpio (October 23 – November 21)

Scorpios possess a drive and steely determination. It is even said that they make the most indispensable employees in an organization. They are reliable in completing tasks. They have the tenacity and the single-mindedness to finish what they start. They are highly confident but secretive at the same time. In fact, they are very good at keeping secrets that they make excellent secret negotiators, intelligence officers, and secret agents.

Sagittarius (November 22 – December 21)

They are the top-notch optimists in the zodiac. Fun-loving and idealistic, they are great to have around in a team. They always see the bright side of life even during hopeless circumstances. They are the employees who always have a smile on their face. They value, justice, fairness, and truth. In a team, they inspire morale and work hard as a team player. I deal careers for them are in the travel industry, consulting, teacher, motivational speaker, non-profit organization leader.

Capricorn (December 22 – January 19)

They are highly ambitious and are a great asset to the team. They appear quiet and down-to-earth but they are ambitious. They reach for the top spot in the corporate ladder. They will work hard for professional prestige. They are never in a rush to achieve their goal, instead, they take it one step at a time. They have a strong sense of responsibility and a steady sense of commitment. Blessed with charisma and enthusiasm, they work well as team leaders. Ideal careers for them are engineers, architects, administrative work, and any work that can thrive in a corporate environment.

Aquarius (January 20 – February 18)

Aquarians are free spirits. Open-minded and intelligent, they are innovative thinkers. They have an inquisitive mind and want to know how things work. In advertising campaigns, they are the “go to” people that come up with great ideas. They love philosophy, technology, and knowledge. They work well in graphic design, photography, and project management.

Pisces (February 19- March 20)

Pisceans are sensitive, sympathetic, and imaginative. They are not concerned much with proving themselves. They have a lot of interest in the arts and music and these are the medium where you will find they excel. In the workplace, they require a positive environment. They are happy working as part of a team. They do well in healthcare, dance, music, arts programs, and therapy.